How to take Ad Photos

December 8, 2015 by  
Filed under How To, New

How to take Ad Photos

Throughout this site I’ve been writing about how to make cash collecting. Usually that means when it comes time to sell or trade your collectible. Now it’s time for some good ideas on how to take ad photos for those collectibles.

“By applying these tips on how to take ad photos you should see measurable results.”

These are ideas I’ve experimented with or used and developed over the years. You may have different ideas or additional ideas. Most of the techniques or strategies I mention here can will be discovered by most people eventually through trial-and-error. I was simply able to figure out what worked well early on since I write ads on a regular basis and track results.

Keep in mind that these ideas will apply to whatever item you decide to sell. They should be applicable to most classified Ad site platforms. I’ve used the following photo tips for all of my online classified advertising with great results. These tips should do as well for you too.

Here are my 7 tips on how to take ad photos and what to avoid.

  1.  No matter how used your item is make sure it is clean. Wear and damage is reasonable – grease or mud is not. Taking the time to clean your item shows respect for your item, the sales process and your potential buyers.
  2. Choose your photo background well. If you’re selling a power tool try to set it up on a work bench or at least in a  shop environment – preferably one that relates to the item being photographed.
  3.  Take pictures from as many angles as possible. You will need a master shot (showing item in its entirety) and close-up shots that depict small details such as the model number and serial numbers. Don’t forget to depict any damage as well. Clear away items from the background that may ‘turn off’ potential buyers: like food containers, cigarettes and ashtrays.  That goes for your pets too. Depicting a dog or cat close to the advertised item could lose potential buyers.
  4.  Make some reference to your item’s size in the photo. You could place a recognizable object next to it – like a soda can or coin. I try to use something that makes sense and relates to the item I’m selling. For example, if I were selling a power drill I’d place some ‘bits’ beside it.  Just remember to include whether or not the bits were included in your ad description. You could place a ruler or open tape measure alongside your object to make it even easier .
  5. If your classified or auction site only allows for a single photo stick to a good ‘master’ shot. If you have software or a scanner you could make a composite of several photos. Create a single file from the composite and it will count as a single photo. This is a good to know when listing on sites like EBAY where you are charged for each addition picture.
  6. Take the time to light your item well. If there are dark areas or hard shadows use a flashlight to fill-in that particular area.
  7. Take a photo of the item in-action if possible. If you can’t create an ‘action shot’ look for a royalty free download. Make sure to mention in your description that particular photo is generic and not the actual item for sale.

By paying attention to selling trends, pricing your item well.

Best of luck and collect well.


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